Driving Digital 2019

Villa Park
7th February 2019 BOOK NOW

Who Will be There?

Some of the most influential and interesting people in the used car industry will be present: Vertu's Robert Forrester, Hamel Soni of Google Automotive, Nick King and Nathan Coe of Auto Trader, Neil Addley of Trusted Dealers, plus NFDA and Director Sue Robinson.

Robert Forrester, Vertu

Robert is the CEO of Vertu Motors plc, the 6th largest automotive retailer in the UK. He was previously a director of Reg Vardy plc between 2001 and 2006, appointed as Finance Director in 2001 and Managing Director in 2005, until the sale of the business to Pendragon plc in 2006. Robert qualified as a chartered accountant with Arthur Andersen. He is also a member of the Economic Affairs Committee of the Confederation of British Industry and a keen supporter of Burnley FC.

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Hamel Soni, Google Automotive

Hamel has a 14 year career in media and technology including time at ITV, Microsoft and currently Google where he is Industry Head for the Automotive Vertical. During his time at Google, now into his 5th year, Hamel has worked extensively with Manufacturers and Dealerships in helping them harness the power of Data and Tech to make sense if the increasingly empowered, always connected consumer and their path to purchase.

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Nathan Coe, Auto Trader

Operations Director at Auto Trader Plc, one of Europe's leading digital businesses providing the largest Automotive Marketplace in the UK and Ireland. Joint responsibility for all the operational activities and functions at Auto Trader, including product, marketing, sales, service, operations, data and technology.

Prior to Auto Trader included mergers & acquisitions across telecommunications, media, technology and internet at Telstra Corporation and Corporate Finance at pwc

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Nick King, Auto Trader

Expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and traditional offline channels.

Nick joined AutoTrader in January 2007 as Business Intelligence and Market research Director. Responsible for analysis and insights within the myriad of reporting tools currently available for the internet.

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Sue Robinson, NFDA

Sue Robinson is director of the NFDA, and will host Driving Digital and outline the NFDA's recent activity in defending franchised dealers' interests, including the activity around the FCA changes and GAP insurance, ADR and the consumer Bill of Rights and the developing relationship between NFDA, Trusted Dealers and the consumer.

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Neil Addley, Trusted Dealers

Neil Addley is the MD of Trusted Dealers and has been involved in the project since its inception. Prior to this Neil was sales and marketing director of motors.co.uk and marketing director at Perrys, C D Bramall and Reg Vardy. Neil will discuss how your website is the start of your journey to loyal customers.

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