Driving Digital 2019

Villa Park
7th February 2019 BOOK NOW

Who Will be There?

Some of the most influential and interesting people in the used car industry will be present: Imperial Cars' Neil Smith, John O'Hanlon of Waylands Volvo, Nick King and Nathan Coe of Auto Trader, Neil Addley of Trusted Dealers, plus NFDA Director Sue Robinson.

Neil Smith, Imperial Cars

For the first 25 years of his working life Neil worked for a transactional print company, spending 10 years as Marketing Director. During this period Neil supplied transactional and digital print to many of the top vehicle manufacturers in the UK including Volkswagen Group, BMW, Vauxhall, Mercedes, Nissan, Toyota and others. This gave him a real understanding of how the UK motor trade worked from a transactional perspective. After 25 years in the print industry it was obvious that digital was the way to go as print was in decline.

Neil then joined a creative agency and within eighteen months had taken on Imperial cars as a client and won the contract to develop their first website. From that point on he's not looked back, starting his own consultancy a few years ago and then moving full time to Imperial as Operations Director in 2015.

In the nine years that Neil has worked with/for Imperial cars the business has grown from one site selling 80 cars a month with a £17m turnover to 12 sites selling 1,400 cars per month and a projected turnover this financial year of £200m+ turnover, winning multiple awards on the way for its digital initiatives and cutting edge website and back end systems, all of which has been bespoke developed from the ground up.

Imperial now sits at number seven in the latest AM UK's top independent retailers and the accelerated expansion experienced in recent years is not set to stop anytime soon.

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John O'Hanlon, Waylands Volvo

John O'Hanlon has worked in the Motor Retail Sector for over 28 years.

John is CEO of Waylands, the 4 site Volvo Group based in Thames Valley. The Group was established in November 2017 in a temporary site in Reading and has grown via the acquisitions of Newbury (oldest Volvo dealer in country), Swindon and Oxford. The Oxford business has been relocated to what will be the biggest Volvo showroom in the country. John's stated ambition to grow the Waylands to £100m turnover with a £2m balance sheet within 3 years.

John will deliver this performance through a relentless focus on detail, nurturing key relationships with stakeholders and the constant investment in Wayland's culture and talent. Prior to Waylands, John was CEO of Ridgeway, the hugely successful Southern based Motor Group from 2007 until the sale to Marshall Motor Holdings in 2016. The sale for £106.9m, represented the biggest deal in the sector for over 10 years.

During his tenure as CEO, Ridgeway's turnover grew from £291m to £722m in 2015 and PBT grew from £3.7m to £14.8m and he established the Group as a top performer on customer and staff satisfaction measures. Ridgeway won numerous awards during this time including Motor Dealer of the Year, Motor Trader Employer of the Year and BDO's Most Admired Business in the Thames Valley. Before becoming CEO, he worked for Ridgeway from 1998, as Financial Director and then Volkswagen Brand Director.

Prior to Ridgeway, John qualified as a Chartered Accountant with Grant Thornton, and became the firm's first dedicated Motor Retail resource as Motor Retail Manager. John lives in Oxfordshire with his wife and 3 children. His passion outside of his family is football and particularly, Celtic FC.

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Nathan Coe, Auto Trader

Operations Director at Auto Trader Plc, one of Europe's leading digital businesses providing the largest Automotive Marketplace in the UK and Ireland. Joint responsibility for all the operational activities and functions at Auto Trader, including product, marketing, sales, service, operations, data and technology.

Prior to Auto Trader included mergers & acquisitions across telecommunications, media, technology and internet at Telstra Corporation and Corporate Finance at pwc

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Nick King, Auto Trader

A consumer psychologist and expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and traditional offline channels.

Nick joined Auto Trader in January 2007 as Business Intelligence and Market research Director. Responsible for analysis and insights within the myriad of reporting tools currently available for the internet. He built the retailer insight team at Auto Trader and regularly runs master classes, webinars and makes short films to evangelise about data, insight and marketing. He also speaks regularly at conferences round the world.

After graduating from Loughborough, Nick spent 3 years in advertising and planning at Dorlands and Lintas, 3 years as a rock star with Great Northern Electrics, ran a music production company, was a publisher on High-end HiFi magazines at Petersen/EMAP for 7 years and a Marketing Manager at Superscape for 3 years, helping to build the company from a start-up, to one of the top 3 Mobile content suppliers in the UK.

He then spent 4 years, as the Director of Research at Diffiniti / Carat Interactive, responsible for a team of researchers advising a range of Blue-chip clients (AOL, Auto Trader, Coco-Cola, Diageo, Disney, Kodak, Renault, Halifax, Aviva, and Orange) on the development of their marketing and communications strategies in the Digital arena. And from here, joined Auto Trader.

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Sue Robinson, NFDA

Sue Robinson is director of the NFDA, and will host Driving Digital and outline the NFDA's recent activity in defending franchised dealers' interests, including the activity around the FCA changes and GAP insurance, ADR and the consumer Bill of Rights and the developing relationship between NFDA, Trusted Dealers and the consumer.

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Neil Addley, Trusted Dealers

Neil Addley is the MD of Trusted Dealers and has been involved in the project since its inception. Prior to this Neil was sales and marketing director of motors.co.uk and marketing director at Perrys, C D Bramall and Reg Vardy. Neil will discuss how your website is the start of your journey to loyal customers.

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