Information

Where is it?

Location/Venue

Pelhams, Lord's Cricket Ground, St John's Wood, London.

Timings

  • 9:30 - Tea and coffee reception, networking
  • 10:15 - Event starts
  • 13:40 - Close & lunch

These timings mean delegates have a bit more time to get into Central London and will still have downtime ahead of the Ben Ball later in the evening.

On Arrival

Enter the ground through the Grace Gate on St John's Wood Road. You will be directed past the Thomas Lord Suite and the main Pavilion to Pelhams on the right-hand side at the rear of the Warner Stand.  In front, you will see demonstrators from featuring OEMs.

Getting There

Lord’s is close to the centre of London and is easy to reach by tube, train, bus, and bike.

St John's Wood is the closest tube station to the ground (approximately five minutes' walk), while Baker Street, Warwick Avenue, Marylebone and Edgware Road are all also within 55 minutes' walk.

Visitors travelling to and from central London are advised to alight or board Underground services at Baker Street station and follow a signed walking route at street level. During major events at Lord’s, St John’s Wood station is very busy and a queuing system to enter the station post-match will be in place.

Lord’s is also well served by buses, and several routes run alongside the Ground.

Before making any journey to the Ground using bus, tube or train it is recommended to check TFL Live Travel News.

Visit the venue website:
www.lords.org/lords/visit-us/how-to-get-here

Who Should Attend?

This Special Edition event will suit Company owners, Managing Directors, Chief Executives, Sales, Marketing, and Commercial Directors, and forward-thinking Regional and Franchise Directors and Dealer Principals.

As well as the speakers, we will have a range of new vehicles on show outside the conference, including from BYD, Chery, GWM Ora and MG. More TBC.

The upcoming Special Edition event is an unmissable opportunity for key decision-makers in the automotive sector to converge and explore the transformative potential of new entrant car manufacturers. If you hold a position of influence—be it as a Company Owner, Managing Director, Chief Executive, or as a Director in Sales, Marketing, or Commercial divisions—you should consider attendance as a strategic imperative.

New entrant manufacturers have the potential to redefine the future of automotive retailing and customer engagement. These disruptors bring with them innovative technologies, fresh customer service perspectives, and untapped revenue streams. Aligning with them now can place your dealership ahead of the curve, opening doors to #ravingfans and driving sustainable growth.

Sales and Marketing Directors will benefit from firsthand exposure to cutting-edge products and marketing strategies, thus gaining valuable insights to prepare their sales teams and digital platforms. Commercial Directors and Regional and Franchise Directors will find it invaluable to liaise with like-minded professionals to discuss operational efficiencies, OEM partnerships, and customer service.

Managing Directors and Chief Executives can use this platform to build strategic partnerships and alliances, something that is crucial in an era of rapid change. With sustainability, electric vehicles, and digital transformations shaking the foundations of the industry, this event serves as a timely sense check and a roadmap to the future.

In a nutshell, this event is not just about envisioning the future; it's about equipping yourself with the tools, networks, and knowledge to create it. If driving change and capturing new markets are on your agenda, this event is where you need to be.

Be sure to book your space now. Don’t miss out!

Due to high demand from dealers. Supplier registrations are not guaranteed.

The event is FREE for NFDA Franchised Dealer Members Book Now

For any non-member supplier wishing to attend, we will create a waiting list and there will be a small fee of £200pp.

Driving Digital is renowned for having a great audience of automotive retailers. Only sponsoring suppliers are able to attend the event, however spaces are not guaranteed.

Our Sponsors

We are grateful for the support of our sponsors for this event:

If you’d like to know more about sponsorship opportunities, please call Neil Addley at 07795 665927.

Driving Digital 2023