Speakers
Meet Our Keynote Speakers
We are delighted and grateful to confirm that the following speakers will feature at Driving Digital:
Sue Robinson
Chief Executive of National Franchised Dealers Association (NFDA)
The NFDA will welcome a variety of speakers from across the industry.
Sue Robinson is the Chief Executive Officer of the National Franchised Dealers Association (NFDA), the trade body which represents franchised car and commercial vehicle retailers in the UK. She also has responsibility for policy and media strategy.
Sue was named as number 10 in the 2008 AM Power list, top 100 influential people, and was given the Automotive Management Industry Personality of the Year Award in 2010 for raising awareness of key franchised dealers’ issues.
In 2010, she won the Motor Trader Outstanding Achievement Award and has been named in the Motor Trader’s top 50 ‘Movers & Shakers’ of the motor retailing industry every year since 2013, moving to 37 in 2024.
In January 2023, Sue joined the Automotive 30% Club, a voluntary network of MDs and CEOs from UK based automotive sectors.
Graeme Potts
Eden Motor Group
Graeme Potts
Eden Motor Group
Graeme started his automotive career at Reg Vardy, rising to Chief Executive Officer, followed by Group Managing Director of RAC Motoring Services, and Inchcape as Managing Director UK, Europe, and Latin America.
In 2008, Graeme formed Eden Motor Group - today, Eden has 21 dealerships, representing Vauxhall, Hyundai, Mazda, Peugeot, and MG
Mark Busby
Hendy Group
Mark Busby
Director, Commercial Operations, Hendy Group
Mark joined Hendy by acquisition. His old firm, Doves Ford in Fareham, was bought by the flourishing Hendy Group in February 2000. As with so many employees of firms acquired by Hendy, Mark stayed and prospered. He became Director of Commercial Operations in June 2016.
Mark has worked in the car business since leaving school. ‘I started on an apprenticeship with my local Ford dealer in Basingstoke. I didn’t really know what I wanted to do but I liked cars.’
He started in parts before moving to a broader after-sales role. He joined Doves Ford in 1995. Promotions quickly followed, including Fleet Manager and Retail Sales Manager.
After the Hendy takeover, Mark became New Car Sales Manager for the new Hendy Ford (formerly Doves Ford) in Fareham. ‘Paul Hendy was my Sales Director, my boss. When you go through a big change you can be cautious or optimistic. I’d met Paul before. I liked the way he operated. So, I was very positive about the future.
‘Paul creates a strong belief in achieving what you may think is unachievable. He’s very good at creating a vision and getting buy-in. So many people here would go the extra mile for Paul, because you know he’d do the same for you.’
In 2006, Mark briefly quit to pursue a new life in Australia. ‘My family went to Perth, but we lasted less than a year. Paul helped support my visa application. When I decided it was time to come back, Paul was the first person I rang.
Once back in the UK, he stepped into a new Group Sales Development Manager role. It was the beginning of Hendy’s in-house sales training. It was also the beginning of what would become the Hendy Academy, which now provides training for a wide range of roles. Later, Mark would also help set up the Hendy Foundation with Rebecca Hendy to support local charities. He remains a trustee.
After numerous promotions, Mark became Hendy’s Marketing Director in 2011, New Car Sales and Marketing Director in 2012, and then Director of Commercial Operations in 2016.
‘The expansion has been phenomenal. Scale is crucial to success. We need to be big to succeed in today’s market. The challenge is to be big but not faceless, to be big but also stay local. It’s a people business. People buy from people.’
Owen Edwards
Grant Thornton
Owen Edwards
Grant Thornton
Owen is a member of the Grant Thornton Automotive Advisory practice, with responsibility for Automotive Retail Business Consulting.
He worked for seven years at Inchcape Plc, the world’s largest independent motor retailer and distributor. For four years, he was the Director of Business Development, undertaking acquisitions and focusing on the strategic positioning of the business across the globe. Prior to this, as Group Strategy Manager, his projects included introducing new brands into emerging markets, restructuring a number of the groups overseas underperforming operations, and compiling the group’s five-year strategy plan.
Prior to joining Grant Thornton he recently advised Marshall Motor Holdings Plc on their floatation on the London Stock Exchange.
Owen has a large range of experience in:
- Automotive distribution and retail
- Global composite, dashboard and KPI analysis
- Company and financial analysis
- Strategic five-year planning
Dale Wyatt
Suzuki
Dale Wyatt
Suzuki
Coming Soon
Neil Addley
JudgeService
Neil Addley
Founder, Managing Director, JudgeService
Neil Addley, Founder and Managing Director at JudgeService, brings over 30 years of experience in and around the automotive industry. Renowned for driving customer satisfaction, his expertise has positioned JudgeService as a well renowned player in customer feedback and reviews. As a dynamic speaker, Neil focuses on practical insights for dealerships and manufacturers. Expect a no-nonsense approach in his keynote, addressing customer and dealer views on the acceleration of electrification, agency, and the expansion of new entrant brands in the UK.
Catherine Faiers
Auto Trader
Catherine Faiers
Chief Operating Officer, Auto Trader
Catherine joined Auto Trader in August 2017 and was appointed as Chief Operating Officer (‘COO’) in May 2019. Catherine is responsible for the day-to-day operations of Auto Trader’s business. She is also focused on guiding the Group’s strategy and development. Prior to this, Catherine was Chief Operating Officer at Addison Lee, Corporate Development Director at Trainline and a Director at Close Brothers Corporate Finance. Catherine graduated from the University of Durham with a BA in Economics and is a qualified Chartered Accountant, training at PwC.